Fast Fashion and Changing Consumption Habits

Fast fashion is a phenomenon that entered our lives with the rapid development of industrialization in the 21st century. It is characterized by offering the latest and trendiest products at affordable prices in stylish stores that trigger the freedom and excitement of shopping. The most notable feature of this culture is that it rapidly increases consumption habits, creating an addiction to consumerism. The primary reason for this is people's constant effort to stay updated and follow fashion trends.

The rapidly evolving structure of the world, easy access to everything, and the tendencies to imitate and aspire have further fueled this culture. However, this culture is far from sustainability and leads to a state where individuals’ needs and desires are not fully met. Clothes become part of a chaotic cycle, driven by identity confusion or an insatiable desire for change.

How Can We Achieve Sustainability and Break Free from the Fast Fashion Culture?

Conscious Consumption Habits

Breaking away from the fast fashion culture and quelling our consumption needs can be quite challenging. The first step in this process is developing conscious consumption habits. Evaluating our needs and wants, and then adjusting our purchasing habits accordingly, is essential. Fast fashion items are often characterized by low-quality fabrics and are only trendy for a limited time, making them less desirable for long-term use. Choosing quality fabrics and sustainable pieces is a crucial first step in breaking away from this habit. Not only for sustainability, but the quality of the fabric you wear will also enhance your quality of life and make you feel much better.

Capsule Wardrobe

Creating a capsule wardrobe is another method that supports a sustainable fashion approach. This method promotes a minimal but timeless and sustainable style, eliminating the constant need to keep up with fashion. Timeless pieces made from quality fabrics will not only add elegance to your wardrobe but will also benefit both the environment and your economy by limiting fast consumption.

Choosing Brands that Embrace the Principle of Sustainability

In addition, identifying local producers and supporting fashion brands that embrace ethical fashion, and opting for production processes that consume fewer resources and do not harm the environment, help minimize our environmental impact while supporting local economies.

At House Bağdat, we also support sustainable fashion and strive to contribute to and promote this understanding in our work processes.

Didar Kalyenci